THE FOUNDER
DEE is one of the youngest designers to showcase his own collection on an e-commerce platform. Based in Surat, he is a fashion designer specializing in both men’s and women’s fashion. He launched his label ‘DEE HOMES’ in 2016. After gaining extensive experience in the fashion industry, his design style can best be described as a blend of “modern silhouettes and Indian embroidery.”
DEE draws inspiration for his creations from his father’s style statement. His brand carries strong industrial influences, infused with humor and unique ideas in its designs. After being introduced to the garment industry, he developed in-depth knowledge of clothing construction, form, and fabric, which eventually led his to open his first store, ‘DEE HOMES,’ in Surat.
DEE’s design aesthetic beautifully fuses “traditional art” with “functionality.” The young designer believes that fashion should be joyful and unrestricted. He envisions a world where men and women have diverse clothing choices — particularly modern alternatives for traditional wear. His experimental design approach and deep understanding of the Indian market have established a strong identity for the DEE HOMES label.
THE LABEL
The DEE HOMES label incorporates a variety of design elements such as knotting techniques, pleating, handcrafted details, and metallic work. With a deep insight into Indian fashion and culture, the label has carved out a distinct niche in the fashion industry.
This label is not just a luxury Indian contemporary brand—it is renowned for its unique, versatile, and free-spirited design philosophy. It celebrates “beauty in imperfection” and “unconventional style,” while remaining deeply rooted in Indian traditions. The clever play of tonal palettes and textures has become its signature.
The brand’s embroidery techniques have been recognized both in the Indian fashion sphere and on international platforms. The combination of experimental design and a profound understanding of the Indian market has given the brand a strong and enduring presence.
